About the project
AlphaPharma is a Life Sciences company born in 2010 that has consolidated its presence with a special dedication to Diabetes. Its participation in Medica 2023, the International Exhibition of Hospital Medicine and Technology, stands out through a booth carefully designed to highlight the core business. Attention to detail emerges through the use of full-wall graphics, which recalls the distinctive colors of the brand identity. An environment that not only reflects AlphaPharma's commitment to the medical sector, but also conveys a strong and recognizable image within the context of the fair.