About the project
Messe Düsseldorf Co. Ltd, branch of the Messe Düsseldorf Group in Shanghai, and the Shanghai Electric Cable Research Institute, organise the China International Wire and Cable Industry Trade Fair, the leading trade fair for wire and cable industry. The trade fair has established itself as one of the most important in Asian industry, constantly increasing in terms of numbers of exhibitors and specialised visitors in wire-processing. Honegger, an exclusive representative for Italy of Messe Düsseldorf, participates in the organization of the Wire and Cable Industry Trade Fair in Shanghai, coordinating the presence of Italian companies. Italy Pavilion, a project intended and promoted by Honegger to support the participation of SMEs at the most important international fairs, brings the Italian experience in wires and metal cables processing at the Shanghai New International Expo Centre. A group exhibition, realised thanks to the contribution of ACIMAF (Italian Wire Machinery Manufacturers Association), for which Honegger not only took care of every aspect related to their registration, booking and allocation of the exhibition space, promotion and communication of the event itself, but followed also the ideation and realisation of their booth. Italy Pavilion stands are destined to accommodate large Italian groups, already known to the foreign market, and specialised companies but smaller, which would not participate individually at an international fair, but thanks to the services offered by Honegger can join the group exhibition of Made in Italy.